GIVE goes digital
The GIVE Center offers a new way to promote service groups on campus by offering TV ads
The GIVE Center is taking full advantage of its new high-traffic location by starting GIVE TV, a new form of advertising beginning this year for all things related to GIVE Center service.
Mike Murphy, the graduate assistant for marketing and social media at The GIVE Center, said GIVE TV runs slides that advertise upcoming service events and service organizations on campus.
Currently only one TV, located in the hall right outside of The GIVE Center in MSU, is in use, but a plan is in motion to get a second TV within the GIVE Center up and running.
“We wanted another way to help advertise service events for our service groups,” Murphy said. “Instead of having to come in, now we can advertise to anyone who comes into that hallway.”
GIVE TV is not the same as pre-existing Bobcat Vision. Bobcat Vision, which is managed by the Office of University Communications, the Department of Campus Life and the Student Activities Budget Committee, is used to promote a wide range of events and announcements pertaining to university-related organizations.
“GIVE TV is completely run by The GIVE Center and focuses completely on service events and service projects,” Murphy said. “It’s highly targeted to one particular audience – volunteers.”
Murphy hopes that the new TV station will entice new faces to visit The GIVE Center.
“Our hope is that it will catch the attention of people who might not normally come out and volunteer,” Murphy said.
In order to be advertised on GIVE TV, Murphy said a service organization must fill out a marketing form which can be found online at bit.ly/mrktngform. From there, ads can be made for the organization or event to be featured on GIVE TV.
Michele McGuire, a senior mass communication major, is the marketing manager at The GIVE Center and works with the graphic design aspect of the ads feature on GIVE TV.
“If they already have graphics made, we can manipulate it into the appropriate dimensions for the TV,” McGuire said. Otherwise, The GIVE Center can collect information about the organization or event and design an ad for them to be displayed.
“You just have to be a service group,” McGuire said. “As long as it’s a service event then we’re happy to help promote it.”
The efforts of The GIVE Center to increase awareness of service opportunities on campus through GIVE TV are not going unappreciated.
“A service leader came up and personally thanked me after he saw his ad on GIVE TV,” McGuire said.
GIVE TV is still a work in progress, but people like Murphy at The GIVE Center have high hopes for the impact that GIVE TV could make on the GC student body.
“We’ve just started it, and the beginning of the year is always kind of slow, but when things pick up we’ll definitely see an increase in volunteers,” Murphy said.
Anslee Schroeder, a senior mass communication major, is currently a practicum student for social media for The GIVE Center and is excited about GIVE TV as a new resource for communicating to the student body.
“I definitely think it will increase awareness of how many opportunities we have which could potentially lead to more involvement,” Schroeder said. “I think it’s a great starting point.”