GCSU re-branding on schedule

The re-branding of GCSU continues to move forward with the informal name change and new slogan, according to Director of Publications and Marketing Kyle Brogdon.

“All the new logos have been approved and are in use,” Brogdon said. “We are doing a soft launch, so there won’t be a date of discard for the bookstore’s current apparel. As new orders are processed, the older merchandise will slowly be phased out as it is sold.”

After the SGA senate approved the new logos and their usage on campus, changes were made to the website to help promote them.

“I have already noticed many students, faculty and staff making the shift to Georgia College without too much problem,” said Zach Mullins, president of SGA. “There is still a lot of work to be done with social networking and the website, but like everyone always said —it won’t happen overnight—but it’s happening in a very respectful manner.”

When going online to look at the new logos on the GCSU website, students should pay close attention to one logo in particular. The icon, displayed with an interlocking “G” and “C” with a bobcat head in the bottom left hand corner, is in the process of becoming the main logo for athletic wear both on and off the courts for GCSU athletics.

“It’s the logo that we’re really trying to push the most,” Brogdon said.

Currently, athletes can be seen walking around campus sporting the new logo on hooded sweatshirts and other apparel. Brogdon also added that the reason we are seeing the new logo on the athletes first is because the bookstore has not yet had time to renovate their apparel. However, the University Communications has been working with the bookstore manager and local vendors, and they are all aware of the new procedures that have recently been put in place.

Sophomore psychology major Kelsey Phillips is a fan of the new logos.

“I’ve seen them around on campus lately and I really like the way they look,” Phillips said. “The logos the athletes are sporting on the new hoodies look pretty sharp. I’ll definitely buy one once they become available in the bookstore.”

Sophomore education major Jenna Van Buren is another student that agrees with not only the aesthetics of the logo, but also the informal name change as well.

“Georgia College & State University is such a mouthful,” Van Buren said. “Re-branding the school gives us a chance to find a new identity outside of the shadow of Georgia State.”

The Office of Admissions and the Department of Publications and Marketing have also been working on another project related to the re-branding. After hiring a new company to produce updated pamphlets for mailing to prospective students, a new slogan was born as a result: “Close to perfect.”

“The new slogan was something the students came up with on their own,” said Aerial Merritt, alumna and regional admissions counselor. “Last year, several employees hired by the company went out to ask students what they thought of Georgia College and how they perceived the school. The ‘close to perfect’ slogan is what they heard the most and what they decided to use on the new booklets.”

The information listed within the booklets goes much farther than just explaining the education offered at GCSU. Tidbits on athletics and studying abroad are also included as well as several quotes from leading college related magazines, including one from Kiplinger Personal Finance, which referred to GCSU as “one of the best values in the country.”

Posted by ConnorJohnson on Nov 5 2010. Filed under News. You can follow any responses to this entry through the RSS 2.0. You can skip to the end and leave a response. Pinging is currently not allowed.