School logo ‘modified’ to clarify name confusions
A “modified” logo has been created for GC&SU to relieve any confusion concerning the university’s name. The idea for the logo spawned from the name change debate that took place last spring.
“You recall the process of considering a change in the name. We had lots of debate and a survey instrument that went out,” said Dorothy Leland, GCSU President. “After reviewing all of the feedback from the survey we made the decision not to change the name, but (decided) to find another way to solve the problems associated with the name.”
The main problem identified by Leland was that the original logo was difficult to read, and that many people outside the university confuse GCSU’s name with Georgia State University’s.
Mitch Clarke, director of University Communications, said he agrees with Leland and that the logo change will lessen confusion about the university’s name.
“By putting a little more emphasis on ‘Georgia College’ than on the ‘& State University,’ we don’t have to worry about confusion with our name,” Clarke said.
Clarke visited several classrooms and asked students and faculty what name they use when referring to the school. He said that a majority of the people he questioned use “Georgia College” as the name of the school.
“More respondents said they were fine with using ‘Georgia College’ as a short form of the name. This was predominant both among students and faculty,” Clarke said. “That (name) is more typical to how colleges and universities are named around the country.”
The color will remain the same on the new logo, and the size of the logo will be approximately the same size as the former one. The main differences are that the words “Georgia College” are in a larger and different typeface than that of “& State University.” The Corinthian column has also been simplified so the image will print more clearly on T-shirts and other printed material.
The university’s monogram will also undergo changes. The ampersand will be dropped and the “GC” has been labeled with a different color- the school’s official navy blue.
Leland said that the changes are not sufficient enough to say that there is a new logo.
“We are not even calling it a new logo, we are calling it a modified logo,” Leland said.
The modified logo has been reviewed by the Student Government Association, who opposed the name change, but has approved the new logo thus far.
“We haven’t made any kind of a formal vote, but we all expressed that we liked the idea,” said Sandra Green, SGA president pro tempore.
Green said she is still resistant to certain aspects of the modifications.
“I haven’t really made up my mind about taking out the ampersand, but personally I like (the change),” Green said. “The main concern was having the word ‘university’ there, and as long as it was there, we were fine with it.”
Posted by Colonnade Archives
on Mar 3 2006. Filed under News.
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