From the Editors
If the ads during the Super Bowl did not seem quite up to par with ads in the past, there is a good reason.
There were news reports that companies were saving their advertising money this year for the Winter Olympics. With the economic slow down that America has been experiencing recently, there simply is not as much money to spend on advertising as there has been in the past.
Some of my favorite ads from the Super Bowl this year were for Budweiser, of course. I liked the one with the guy in the bar getting tips on how to ask a girl out when he accidentally says, “How much?” Another good one was when the guy went running to jump on the bed and slid off the satin sheets.
My favorite was the Budweiser commercial with the Clydesdales bowing down to New York City when they came to the skyline. This ad was also voted as the favorite of the night in The Atlanta Journal-Constitution.
Overall, the commercials that aired during the Super Bowl are the same that we have been seeing during regular broadcasts. The bottom line is that there is not enough money in advertising budgets to go above and beyond the norm. According to The Atlanta Journal-Constitution, the cost of a 30-second space went from $2 million to $1.9 million this year. A 30-second space during the Olympics will cost $600,000.
Anheuser-Bush, or Budweiser, was seen the most during the Super Bowl with five minutes worth of advertising. Companies such as Coca-Cola, UPS, EDS, Nike and AFLAC, who normally advertise during the Super Bowl, decided to holdout until the Olympics.
I do enjoy watching the Super Bowl for the actual game, but I have to admit that I am more entertained by the commercials, mainly because my major is Mass Communication, and they are relevant to what we learn about in classes. I hope that next year the economy is better and the advertising is back up to par.
Ann E. Dyar
Posted by Colonnade Archives
on Feb 8 2002. Filed under Opinion.
You can follow any responses to this entry through the RSS 2.0.
You can leave a response or trackback to this entry
